Privacy Policy

Last updated: September 23, 2026

This Privacy Policy describes how BRIELLEV (“BRIELLEV,” “we,” “us,” or “our”) collects, uses, stores, and discloses personal information when you visit briellev.com, place an order, create an account, contact customer support, subscribe to marketing communications, or otherwise interact with our services.

Personal Information We Collect

We may collect information that you provide directly to us, including:

• Name, billing address, shipping address, email address, and phone number
• Account login information and communication preferences
• Products viewed, shopping-cart activity, purchases, returns, and order history
• Customer-support messages, product reviews, survey responses, photographs, and videos
• Information submitted through contact, return, warranty, or privacy-request forms

Payment information is processed by authorized payment providers. We may receive information such as payment status, payment method, billing address, and limited card details. BRIELLEV does not normally receive or store complete payment-card numbers.

Information Collected Automatically

When you use our website, we and our service providers may automatically collect:

• IP address and approximate location
• Browser, device type, operating system, and language
• Device and advertising identifiers
• Pages viewed, links selected, search terms, and referring pages
• Shopping-cart, checkout, and purchase activity
• Dates, times, and duration of website interactions
• Cookie, pixel, and similar technology identifiers
• Website-performance, security, and error information

How We Use Personal Information

We may use personal information to:

• Process payments and fulfill orders
• Arrange shipping, delivery, returns, refunds, and replacements
• Provide tracking updates and transactional messages
• Create and manage customer accounts
• Respond to questions and customer-support requests
• Detect fraudulent transactions, abuse, and security incidents
• Verify identities and protect customer accounts
• Improve our products, website, advertising, and customer experience
• Measure website traffic and marketing performance
• Personalize products, content, and advertising
• Send promotional emails or messages with your consent where required
• Maintain accounting, tax, transaction, and legal records
• Enforce our Terms of Service and other policies
• Comply with legal obligations and lawful government requests

Shopify and Service Providers

Our store is hosted through Shopify, which provides the ecommerce platform used to offer our products and process orders. Shopify may collect and process personal information to operate the storefront, checkout, fraud-prevention, analytics, and related services.

You can learn more in the Shopify Consumer Privacy Policy.

We may also disclose information to companies that assist us with:

• Payment processing
• Order fulfillment and inventory management
• Shipping and delivery
• Website hosting and technical support
• Fraud prevention and security
• Customer service
• Email and SMS communications
• Analytics and advertising
• Accounting, legal, and professional services

These providers may use information only for their contracted services, their disclosed independent purposes, or as otherwise allowed by law.

Cookies and Similar Technologies

We and our partners, including Shopify, may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, analyze performance, prevent fraud, personalize your experience, and measure or deliver advertising.

Cookie categories may include:

• Necessary cookies: Support checkout, account access, security, fraud prevention, and essential website functions.
• Preference cookies: Remember language, location, and other choices.
• Analytics cookies: Help us understand website traffic and customer interactions.
• Advertising cookies: Help measure campaigns and provide relevant advertising.

Where required, non-essential technologies will be used only after you provide consent. You may review or change your choices through the website’s Cookie Preferences link. Blocking cookies through your browser may affect account, checkout, or other website functions.

Advertising and Data Sharing

We do not sell personal information for money.

However, disclosures involving advertising cookies, pixels, or analytics partners may be considered “selling,” “sharing,” or targeted advertising under certain privacy laws, even when no money is exchanged.

Where applicable, you may opt out by:

• Selecting Cookie Preferences in the website footer
• Using our Do Not Sell or Share My Personal Information page
• Enabling a recognized opt-out preference signal, such as Global Privacy Control
• Emailing support@briellev.com

An opt-out generally applies to the browser and device used to submit it.

Marketing Communications

We may send marketing emails or messages when you subscribe or when otherwise permitted by law.

You can stop receiving promotional emails by selecting the unsubscribe link included in the message. You may still receive necessary communications concerning orders, payments, returns, security, policy changes, and customer-service requests.

Legal and Business Disclosures

We may disclose personal information when reasonably necessary to:

• Comply with applicable laws, regulations, court orders, or lawful requests
• Detect, investigate, or prevent fraud and illegal activity
• Protect the safety, rights, property, and security of customers, BRIELLEV, and others
• Enforce our agreements and policies
• Establish, exercise, or defend legal claims
• Complete a financing, merger, acquisition, reorganization, or sale of business assets

If ownership or control of BRIELLEV changes, personal information may be transferred as part of the transaction, subject to applicable law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on:

• Whether you maintain an account
• Order fulfillment and customer-support needs
• Return, refund, warranty, and payment-dispute periods
• Fraud-prevention and security needs
• Tax, accounting, and recordkeeping requirements
• Contractual and legal obligations
• The establishment or defense of legal claims

When information is no longer required, we may delete, anonymize, or securely isolate it.

Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information.

However, no internet transmission or storage system can be guaranteed completely secure. You are responsible for using a strong, unique password and protecting your account credentials. Contact us promptly if you believe your account or personal information has been compromised.

International Data Transfers

BRIELLEV, Shopify, and our service providers may process information in countries other than the country where you live. Privacy laws in those locations may differ from local laws.

Where required, appropriate legal mechanisms and safeguards are used for international transfers. Shopify’s applicable policies provide additional information about its processing and data-hosting practices.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Know whether we process your personal information
• Request access to or a copy of your information
• Correct inaccurate personal information
• Request deletion of eligible information
• Restrict or object to certain processing
• Withdraw consent where processing relies on consent
• Opt out of certain sales, sharing, or targeted advertising
• Request data portability
• Appeal a denied privacy request
• Receive equal service without unlawful discrimination for exercising a privacy right

These rights may be subject to legal exceptions. For example, we may need to retain transaction information for tax, fraud-prevention, dispute, or legal-compliance purposes.

Submitting a Privacy Request

To exercise an applicable privacy right, contact us using either method:

Email: support@briellev.com

Use the subject line “Privacy Request” and describe the request clearly. Include enough information for us to locate the relevant account or order.

We may verify your identity before responding to an access, correction, or deletion request. Authorized agents may submit requests where permitted, but we may require proof of authorization and identity verification.

California Privacy Notice

California residents may have rights to know, access, correct, or delete personal information and to opt out of certain sales or sharing. They may also have the right to limit certain uses of sensitive personal information and to receive information about categories of data collected, purposes of use, and recipients.

BRIELLEV will not unlawfully discriminate against a customer for exercising an applicable privacy right. California consumers may submit requests using the email address or phone number listed above.

Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13.

If you are a parent or guardian and believe a child has provided personal information, contact us so that we can review and, where appropriate, delete it.

Third-Party Links

Our website may contain links to websites, social-media platforms, payment services, or other services operated by third parties.

Their privacy practices are governed by their own policies. BRIELLEV is not responsible for the privacy, security, or content of independent third-party services.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations.

The revised policy will be posted on this page with an updated “Last updated” date. When required, we may provide additional notice through the website, customer account, or email.

Contact Us

Questions, concerns, or complaints about this Privacy Policy may be directed to:

Email: support@briellev.com

BRIELLEV Fulfillment Center
4287 Commerce Ridge Drive
Fontana, CA 92336
United States